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Coffee House Case Study - 2022

To all Coffee lovers, Coffee House is a app which helps user to order coffee and pick it up at the convenient time on your way.

Company

Case Study

Role

Designer

Responsibilities

UX/UI

System Design

Product Strategy

Prototyping

Year

2021

Duration

2 months

Problem Statement

In today's fast-paced and increasingly competitive world, people often struggle to find time in their busy schedules to visit a coffee shop and purchase their favorite beverage.

Additionally, many customers find it inconvenient to wait in long queues just to place an order. This not only adds unnecessary delays but also consumes valuable time, making the overall coffee-buying experience less efficient and more frustrating.

In today's fast-paced and increasingly competitive world, people often struggle to find time in their busy schedules to visit a coffee shop and purchase their favorite beverage.

Design Strategy

Executive Intent

This project is all about making it easier for people to order their coffee without the hassle of waiting in long lines. Whether someone is at home, on their way to the café, or already sitting inside, they can quickly place their order and save time.

The app allows users to order for themselves or as part of a group, with options for pickup or delivery. If they’re dining in, they can simply choose the café location and scan the QR code on their table—or enter the table code manually—to order right from where they’re sitting. This makes the whole experience quicker, more convenient, and contactless, helping customers enjoy their time without unnecessary delays.

Target Audience

Primary Users: Working professionals, students, and coffee enthusiasts who have busy schedules and prefer a faster, more convenient way to order coffee without waiting in long queues.

Profession: Both working and non-working individuals.
Age Group: Suitable for users of all age groups.
User Need: A quick, seamless, and time-saving coffee ordering experience for pickup, delivery, or dine-in

Primary Users: Working professionals, students, and coffee enthusiasts who have busy schedules and prefer a faster, more convenient way to order coffee without waiting in long queues.

Profession: Both working and non-working individuals.
Age Group: Suitable for users of all age groups.
User Need: A quick, seamless, and time-saving coffee ordering experience for pickup, delivery, or dine-in

General Tasks

The major task is selling coffees. Other than that users can also order the beverages, drinks and other eating stuffs they want. They can add customized topping and preparations instructions in the order. Users can also sign up there account to track everything. It also include multiple payment options

Qualitative Analysis

I interviewed some of the friends and family members who love coffees and coffeeholics. I interviewed them in person, over video calls & Phone calls via zoom and Whatsapp. In total there where 12 participants with whom I got an opportunity to talk with and gather insights about their challenges & motivations.

Q1. How would you describe your typical day? What you currently do?

Q2. How often you drink coffee & other beverages?

Q3. Why Coffee in particular and favorite flavour?

Q4. How often you order coffee through online?

Q5. Which website or app do you use the most to order coffee?

Q6. What is that one you like the most about the website or app?

Q7. How often you visit coffee shop to buy coffee?

Q8. How do you feel when you stand in queue to order coffee?

Q9. How often you order for your colleagues or friends during break?

Q10. How long does it take to make a group order by asking what they want?

Gathering Insights

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I used to take max # of coffees a day

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I use online shopping regularly. Let say daily while WFH.

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I have a habit of going to nearby store to drink coffee before lockdown

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I always drink coffee whenever I feel down or whenever I want some kind of refreshment.

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I have a habit of going to offline stores to drink coffee before lockdown.

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I feel frustrated whenever I wait for about 10 to 15 mins in the queue to buy a coffee.

User Pain Points

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No apps other than Starbucks available to buy coffee online

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I don't get any good offers or discounts on the multiple purchase of coffees or beverage

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I can't find any in store ordering option in the coffee shops mobile applications

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No relevant information or reviews about the coffees is available on the apps or website

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Take too much time to deliver, or receive them in the bad condition

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The personalised coffee options is not available in most of the online shops.

Competitive Analysis

User Persona

Goals

Get coffee quickly without waiting in long queues
Order coffee before reaching the café
Save money through combo offers and loyalty rewards
Personalize drinks according to my preferences

Get coffee quickly without waiting in long queues
Order coffee before reaching the café
Save money through combo offers and loyalty rewards
Personalize drinks according to my preferences

Motivations

Saving valuable time during work breaks
Avoid standing in long queues.
Enjoy a seemless digital ordering experiences.
Discover new beverages through recommendations
Earn rewards for frequent purchase

Saving valuable time during work breaks
Avoid standing in long queues.
Enjoy a seemless digital ordering experiences.
Discover new beverages through recommendations
Earn rewards for frequent purchase

Pain Points

Long waiting time (10–15 minutes) in cafés
Limited coffee ordering apps besides Starbucks
Delayed delivery or beverages arriving in poor condition
Limited drink personalization options

Long waiting time (10–15 minutes) in cafés
Limited coffee ordering apps besides Starbucks
Delayed delivery or beverages arriving in poor condition
Limited drink personalization options

Needs

One-tap ordering
In-store pickup option
Scheduled ordering
Personalized drink customization

One-tap ordering
In-store pickup option
Scheduled ordering
Personalized drink customization

Empathy Map

Says

I'm Finding difficulty in making up time or coffee in between work

The time is getting wasted while standing in long queue as me & my colleagues don't have time waiting & we will be almost hungry

Thinks

Always feels he needs to be more focused and organized in his work.

Want to have a easy way to get coffee at the earliest.

Stopped drinking coffee, but quitting has been difficult. As a result, I often put my work aside for a while, which leaves some of my tasks incomplete

Avoid going to crowded shops and started finding online delivery.

Does

Feel frustrated in the work pressure and couldn't drink coffee at the time.

Caffeine helps increase my productivity and keeps my mind refreshed. Whenever I feel like having a coffee, it becomes difficult because I don't always have the time to get one.

Feels

User Flow

Wireframes

HI-FI Design

Helps users to find Coffee House shops using map and list view

Coffee Booking Flow

Summary

By Listening to our users and making changes that real value to them, I created a dynamic features mention with drastically improved capabilities. I grew as a designer and walked away with a few takeaways.

There is always value in listening to user feedback. Even if you already know a problem exists, user

feedback an help you narrow in thinking of the product.

Thinking and designing with a systems mindset is a great way to achieve flexibility. All I really did was turn a grid layout into grouped rows, but by utilizing system thinking on level (groups, headers, menus).

My Learnings

It was fun yet quite challenging experience working in the project, also thanks to the people who agreed to give their valuable time for my research. Learned a lot about the diversity opinions which eventually taught me the importance of the research.

Got an opportunity to learn new UX process, such as Customer Journey Mapping, User Flow, Card Sorting and Information Architecture,. I've learnt all of them during the process & added lots of value to the research data I collected. It narrowed down the process a lot.

I learnt the importance of the micro interactions which provides great user experience in various ways.

I learnt lots of new features and tricks in the figma which can definitely improve my work.

I learnt the importance about asking appropriate questions to the users, to get the correct data, and not getting too much confused.

Also learnt different tools like Miro, Figjam, Notion, etc,. They played a important role in the gathering and sorting down all the required data and ease the process.

And most importantly I learnt "no design is perfect", there is always a room for improvements.

Let's connect

Have a new project or just say hi? Feel

free to

Have a new project or just say hi? Feel

free to

reach out to me.

2026

Rahul B