Medicare Case Study

A easy way to book appointment system right in your hand, book emergency cases without the appointment fee.

My Role

Product Designer

Duration

SEP 2022 - NOV 2022

Product Overview

Medicare platform provides an online doctor consultation service where patient can get medical advice from doctors, book for home consultation, book for appointment during emergency situations.

Product Overview

Problem Statement

Users always finds difficulty in booking the appointment for the doctors consultation. Software engineers and working people who takes care of their parents find difficulties in booking appointment for their parent's doctor consultation at the correct time either for the home consultation or for the clinic consultation.

Objective and goals

Save Time

Saving time for the patients by not making them wait too long

Safety

Ensuring the safety of the patients by adding

emergency appointment feature

Organize

Organize the patient data

and test reports in order

Emergency

Service

Providing online support

for the patients and user

Research Method

Empathize

Research

Ideate

Design

Testing

Empathizing with the user to know there problems

Empathize

I conducted user interviews to find out the difficulties for them to book an appointment to the

doctor

User Interviews:

Josephine Langford
26, Female
Software Engineer

Josephine is a Software Engineer who takes care of her grandmother, who usually goes for a regular medical check-up but at times it becomes difficulty for her to book the appointment through call which takes much time to book appointment.

Anderson
26, Male
Software Engineer

Anderson is a designer in a MNC expressed his experience about a difficult situation that he has gone though. He and his family went for

a trip where his father experienced a sudden breathing trouble, in the middle of the way, he couldn't find a hospital, while he went to a nearby hospital, on arriving he found that, it's not a heart specialty

hospital, this made him frustrated a lot during that time, later he took his father to another hospital for the treatment.

Elizabeth Olsen
26, Female
Software Engineer

Elizabeth olsen is a school teacher lives in Chennai for about 10years. She take care of her father who is housebound. She finds it difficult to find a doctor who comes for home checkup for her father. Those who are home consulting are quite busy during some point of time, so she feels to find a alternate way to find doctor who takes up home consultation

Identified 2 user groups and conducted around 12 User interviews

The most common emergencies cases are accidents and heart attack

At times it's difficult for us to check for the hospitals during the emergency situations.

Empathy maps

Empathy mapping is summarized by empathzing with potential users. By thinking from the user POV, understanding the users can be further more increased.

Say

I find difficulty in booking appointment with doctor in

advance.

I feel difficulty in finding doctors during the emergency situations

It's difficult to find doctor by location and it's specialty

I wish to get report through

online

Does

Search online for the consultation app

Books the consultation via app after finding the right one

Finding a way to book medical test online rather than waiting

so long.

Search for the booking especially for the emergency services

Think

Thinking of possibilities to book online appointment

Thinking to find right doctor for the consultation

Thinking a way to book doctor appointment for home consultation.

Thinking to find right platform for doctor appointment booking

Feel

I feel frustrated when I don't get to find the right hospital during the emergency situations

It feels difficult at times when my mother needs home consultation and I don't get leave

Annoyed when the consulting fees is much higher than expected

Research to find the needs of the users

Patient needs a way to book an appointment to the doctor in advance

Patient needs a way to find a doctor in the emergency situations

Patient needs a way to consult a doctor in a online mode.

Patient needs to check available slots to book appointment in his/her convenience.

Patient needs a way to find right doctors by location and specialty

Patient needs a way of being able to find the right doctor and book appointments instantly

Patient needs a way to keep track of his medical records

Patients wants the medicines to be home delivered.

Patients wants to book appointment especially for the emergency services.

Patient who are bed ridden wants to book appointment for home consulting

Emergency Concerns

I conducted a secondary method and user interviews to find out the common emergencies being admitted in hospitals.

According to reports of the better India, and with user interviews I came up with the common emergency cases follow;

Breathing Difficulties
Seizure/ Epilepsy
Heart Attack
A stroke
Accident
Burns and Scalds
Major cuts
Fracture
Eye Trauma
Electrocution
Acute Abdominal Pain

Emergency Cases

Seen Case:
Most Commonly happens in Accident cases where Ambulance person sees and take him to the hospital or unknown person see the injured patient and call ambulance to take him/her to the hospital.

Usually the ambulance inform the hospital regarding the information of the patient and decides which hospital to take over and also inform the information regarding of the ventilation requirement..

Referral Case:
This type of case happen when the patient goes to the primary health center and the treatment can't be done over there because of the facilities that aren't available over there.
In such cases, the primary health centers refers the superspeciality hospital to the patient for the further treatment.

Design Solution

By using this emergency case booking, we can book the case and inform regarding the patient situation and also we can also skip the referral by finding the right hospital for admitting the patient.