One Stop Solution -
TRAFFIC UPDATE AND ON ROAD SUPPORT
TRAFFIC UPDATE AND ON ROAD SUPPORT
Company
Case Study
Tools
Figma
Miro
Google Forms
Role
UX Research
UI
Prototyping
Our Team
Our Team
We are a team of working professionals from diverse backgrounds and location. Digital products like google meet, whatsapp and Figjam has made it possible rather easy for us to collaborate, learn from each other and contribute to this project.
We are a team of working professionals from diverse backgrounds and location. Digital products like google meet, whatsapp and Figjam has made it possible rather easy for us to collaborate, learn from each other and contribute to this project.
Design Process
Design Process
It is important to remember who the target audience is and to consider how design ideas might resonate with this audience.
It is important to remember who the target audience is and to consider how design ideas might resonate with this audience.
Design must be focused on who it is communicating to and not just the tastes of the designers who create it.
Design must be focused on who it is communicating to and not just the tastes of the designers who create it.
Discover
Define
Design
Testing
Discover
User Interviews
User Research
Competitive Analysis
Define
Persona
Journey Map
Empathy Map
User Flow
Information Architecture
Ideate
User Flow
Information Architecture
Empathy Map
Design
Wireframes
Visual Design
Testing
Usability Testing
Implementing Feedback
Research Steps
Research Steps
Secondary Research
Reading Blogs
Websites
Reading Papers
Reading Blogs
Websites
Reading Papers
Primary Research
Primary Research
Interviews
Surveys
Interviews
Surveys
Competition Study
Competition Study
Feature Study
UI Study
Mind Map
Mind Map
Ecosystem Map
Ecosystem Map
Survey Analysis
Survey Analysis
VEHICLE PREFERENCE FOR EVERYDAY TRAVEL
Most people prefer 2-wheeler and 4-wheeler vehicle for their everyday travel
DISTANCE BETWEEN TRAFFIC
SIGNALS
The average distance between two traffic signals is 500m
AVERAGE TIME AT THE TRAFFIC
SIGNAL
The average wait time at the traffic signal is between 2-5 minutes.
15 questions 437 responses 4 days
15 questions 437 responses 4 days
TIME BETWEEN WORK AND HOME
The average travel time between work and home is up to 45-60 minutes
MEDIUM FOR INFORMATION ABOUT TRAFFIC UPDATES
People prefer Google Maps for real time traffic updates
SUGGESTIONS FOR SOLVING PEAK HOUR TRAFFIC
A dedicated traffic management is suggested by most of the people to improve peak hour traffic
15 questions 437 responses 4 days
15 questions 437 responses 4 days
Interview Analysis
Interview Analysis
Causes: Rule Violation
Causes: Rule Violation
Peak Hour Traffic
Peak Hour Traffic
Road Conditions
Road Conditions
Signal Malfunction
Signal Malfunction
Green Signal Timings
Green Signal Timings
Improper Parking
Improper Parking
Jumping the Red Light
Jumping the Red Light
Type of People on Road
Type of People on Road
Pedestrians
Pedestrians
People with
Private Vehicles
People with
Private Vehicles
Public transport
Public transport
Local People
Local People
Type of People on Road
Type of People on Road
Google Maps
Google Maps
Apple Maps
Apple Maps
Social Media
Social Media
Local People
Local People
Interview Analysis
Interview Analysis
The Everyday commuters:
The Everyday commuters:
50% of people choose to take an alternative route
50% of people choose to take an alternative route
15% of waiting time during peak traffic hours
15% of waiting time during peak traffic hours
20% of Common citizens have no idea about Gadgets/Cameras/Laser speed guns etc,
20% of Common citizens have no idea about Gadgets/Cameras/Laser speed guns etc,
The Public transport drivers:
The Public transport drivers:
Rare availiablity of Separate lanes
Rare availiablity of Separate lanes
Other vehicles do not follow basic rules
Other vehicles do not follow basic rules
The Traffic Police Staff
The Traffic Police Staff
Junior traffic police staff is not trained to use latest gadgets RLVD cameras/ ANPR cameras, Laser speed gun / Wireless sets / Body cameras.
Junior traffic police staff is not trained to use latest gadgets RLVD cameras/ ANPR cameras, Laser speed gun / Wireless sets / Body cameras.
Constables / Head Constables and Senior fall under old age and have slow speed to grasp new technology.
Constables / Head Constables and Senior fall under old age and have slow speed to grasp new technology.
Personas
Personas
Rekha
Rekha
Private Vehicle Driver
Private Vehicle Driver
29 years old | Married, Drives a Two Wheeler
29 years old | Married, Drives a Two Wheeler
Rekha, A working mother who works from Monday to Friday on her two wheeler on a busy urban city route. She drops her toddler on her way to day care center. Time and safety are her everyday concerns.
Rekha, A working mother who works from Monday to Friday on her two wheeler on a busy urban city route. She drops her toddler on her way to day care center. Time and safety are her everyday concerns.
Goals
Goals
Be calm & composed on the road
Be alert and updated on the road
Work life balance
Maintaining time schedules to reach destination on time
Be calm & composed on the road
Be alert and updated on the road
Work life balance
Maintaining time schedules to reach destination on time
Motivations
Motivations
Serving the moral objectives
Getting promoted to the hierarchy with respectable post
Serving the moral objectives
Getting promoted to the hierarchy with respectable post
Pain Points
Pain Points
Wasting time on road due to traffic
Health issues due to pollution
Low work productivity
Scared of heavy vehicles & rash drivers
Distraction due to mobile phones
Wasting time on road due to traffic
Health issues due to pollution
Low work productivity
Scared of heavy vehicles & rash drivers
Distraction due to mobile phones
Needs
Needs
Function signals
Clear road conditions
Knowledge about traffic flow
Require more parking slots
Road lights
Function signals
Clear road conditions
Knowledge about traffic flow
Require more parking slots
Road lights
Gaurav Tiwari
Gaurav Tiwari
Traffic Police Officer
Traffic Police Officer
34 years old | Married
34 years old | Married
Gaurav is Traffic Sub Inspector. His daily life starts with patrolling and tracking of the traffic flow, accidents and completing the assigned task of issuing challan. He ensures rules and regulations during conductive hours and ends with uncertain rotational shifts.
Gaurav is Traffic Sub Inspector. His daily life starts with patrolling and tracking of the traffic flow, accidents and completing the assigned task of issuing challan. He ensures rules and regulations during conductive hours and ends with uncertain rotational shifts.
Goals
Goals
Tracking smooth flow of traffic
Designating peers during operational hours
Ensuring seamless safety
Regulating laws on violators/offenders
Maintain good health
Tracking smooth flow of traffic
Designating peers during operational hours
Ensuring seamless safety
Regulating laws on violators/offenders
Maintain good health
Motivations
Motivations
To rach on time and create a good impression
To leave on time in the evening to meet friends and family
Stay focused while driving to avoid mishaps.
To rach on time and create a good impression
To leave on time in the evening to meet friends and family
Stay focused while driving to avoid mishaps.
Pain Points
Pain Points
Wasting time on road due to traffic
Health issues due to pollution
Low work productivity
Scared of heavy vehicles & rash drivers
Distraction due to mobile phones
Wasting time on road due to traffic
Health issues due to pollution
Low work productivity
Scared of heavy vehicles & rash drivers
Distraction due to mobile phones
Needs
Needs
Corporation of civilians
Smart operators/signal lights/Hand held remote gadgets
Trained manpower at intesection & junctions during peak hours.
Corporation of civilians
Smart operators/signal lights/Hand held remote gadgets
Trained manpower at intesection & junctions during peak hours.
Rakesh Mishra
Rakesh Mishra
Public Vehicle Driver
Public Vehicle Driver
32 years old | Married
32 years old | Married
He is full time bus driver employed with government service. He has to pick up commuters from designated stopes and reach on desired destination on time
He is full time bus driver employed with government service. He has to pick up commuters from designated stopes and reach on desired destination on time
Goals
Goals
Be calm and composed on road
Be alert and updated on road
Work life Balance
Maintaining time schedules to reach destination on time
Be calm and composed on road
Be alert and updated on road
Work life Balance
Maintaining time schedules to reach destination on time
Motivations
Motivations
Serving the moral objectives
Getting promoted to the hierarchy with good respectable post
Serving the moral objectives
Getting promoted to the hierarchy with good respectable post
Pain Points
Pain Points
Low income, Long shifts
Less manpower
Not able to spend quality time with family
Undermined growth aspects
Low income, Long shifts
Less manpower
Not able to spend quality time with family
Undermined growth aspects
Needs
Needs
Real time traffic update, road condition update, navigation
Proper roads
Proper sleep cycle for driving
Less anxiety & muscular pain
Real time traffic update, road condition update, navigation
Proper roads
Proper sleep cycle for driving
Less anxiety & muscular pain
Customer Journey Maps
Customer Journey Maps
CJM - TWO WHEELER
Rekha
Scenario
As a user, I want real-time traffic updates and insights from other two-wheeler commuters on my route so I can choose the best alternative and arrive on time. This helps me avoid stressful traffic conditions, enjoy a smoother ride, and maintain a positive mindset throughout the day. Clear road condition information also enables me to navigate safely around heavy vehicles and rash drivers. If traffic is unpredictable, I can make an informed decision to use public transport instead.
GOALS
Sign Up
Login
Explore the
Home Screen
Explore
Newsfeed
Decide
ACTIONS
Look up for app that assist in traffic problems
Install the app & sign up details like phone number, email etc.
Enter the OTP for verification
Login using User ID & password
Get to know the app Interface
Select appropriate option in modes of travel
Select required options related to travel mode, like map, commute, car pooling, etc,.
Enter start and end Location
Go through the recent updates in the traffic route
Post a question to the community about the traffic
Decide the mode of transport based on the information
Choose the option with least rider challenges
THOUGHTS
App can be more user friendly
Frustrated with no proper information available about the traffic
OTP can't receive on email address
Intrigued with the app tutorial
Happy to find buddy for travel in different aspects
Overwhelmed with multiple choices
Satisfied with the options available for travel
Happy to explore the difference rates for travel
Glad with the timely updates about the traffic conditions
Satisfied with the answers for my questions
Happy to get timely information related to traffic problems and solutions
Satisfied with the overall experience
EMOTIONS
IDEAS
Better app discoverability
Keep app sign up process simple
Intuitive tutorials
Create separate menu for each category of travel mode
We can simplify the options in the list
Create options for adding pictures and videos
Add the prominent traffic causes as tags
Social media share button
Using public commute can earn rating/badges features.
CJM - BUS DRIVER
Rakesh Mishra
Scenario
As a user I want to drop my passengers safely to their destination. While doing so, I am dealing with people across ages and varied temperaments. I also want to take care of my health as long driving hours are leading to muscle pain. So I would like to know the best and the shortest possible route for my passengers. Maintaining the time schedules will also me get promoted in the hierarchy. I also have a conductor who can assist me during the rides by sharing real-time traffic updates from others. This will also help me in handling with rude and impatient customers who are anxious to know the reason behind the traffic.
GOALS
Sign Up
Login
Explore the
Home Screen
Explore
Newsfeed
Decide
ACTIONS
Look up for app that gives traffic updates
Install the app & sign up details like phone number, email etc.
Enter the OTP for verification
Login using User ID & password
Get to know the app Interface
Select appropriate option in modes of travel
Select required options like map or newsfeed
Enter start and end Location
Go through the recent updates in the traffic route
Post a question to the community about the traffic
Choose the shortest route in the map
Choose the option with least rider challenges
THOUGHTS
App can be more user friendly
Frustrated with no proper information available about the traffic
OTP can't receive on email address
Curious about map functionality
Happy to find buddy for travel in different aspects
Overwhelmed with multiple choices
Sometimes user chat in English
Happy to get images as proof.
Glad with the timely updates about the traffic conditions
Satisfied with the answers for the questions from other travellers
Happy to get timely information related to traffic problems and solutions
Happy with the overall experience
EMOTIONS
IDEAS
OTP will be given to their phone as well as their email
Create separate menu for each category of travel mode
Here we can add translator for language
The latest traffic news should load based on the time
Rating experience for that particular route
CJM - Traffic Police Officer
Rakesh Mishra
Scenario
As a Traffic SI, I need real-time visibility into traffic flow, incidents, and violations to effectively manage patrol duties, enforce regulations, and issue challans. Timely traffic insights help me identify recurring problems, escalate issues, and implement corrective measures. Access to live updates also enables me to share accurate field information while commuting, improving operational efficiency and supporting a better work-life balance.
GOALS
Sign Up
Login
Explore the
Home Screen
Explore
Newsfeed
Decide
ACTIONS
Look up for app which gives shortest routes and give traffic updates
Install the app & sign up details like phone number, email etc.
Enter the OTP for verification
Login using User ID & password
Get to know the app Interface
Select appropriate option in modes of travel
Select required options like map or newsfeed
Enter start and end Location
Confirm pick up address by contacting with the car driver
Provide location details to the car customers
Confirm the details and proceed with the payment.
Pay the car driver
THOUGHTS
App can be more user friendly
Frustrated with some of the information like trash management.
OTP can't receive on email address
Curious about app functionality
Happy with a buddy which helps in different aspects
Little confusion with multiple choices
Sometimes user chat in English
Happy to get images as proof.
Travel cost should be added in the option.
Happy to know information about what is allowed in the car
Happy to make payment through their own mode of payment
Satisfied with overall experience
EMOTIONS
IDEAS
OTP will be given to their phone as well as their email
Better app discoverability
Create separate menu for each category of travel mode
Here we can add translator for language
Travel cost be added in estimated value
Rating and reviews panel for the service.
Observations from Persona & User Journey Map
Observations from Persona & User Journey Map
"
Delays and uncertainty
Delays and uncertainty
"
Stress and anxiety
Stress and anxiety
"
Rash driving and road rage
Rash driving and road rage
"
Health issues and Strained relationships
Health issues and Strained relationships
"
Job security at stake
Job security at stake
"
Lack of time in general
Lack of time in general
"
Traffic police staff is saturated with information and uncontrollable crowd
Traffic police staff is saturated with information and uncontrollable crowd
Our Brand
Our Brand
Identity Icon
Identity Icon
Light Mode
Light Mode
Dark Mode
Dark Mode
Concept
Concept
=
=
Location + User + Route
Location + User + Route
Colour
Colour
We have chosen minimal approach in terms of designing the logo of the app representing less clutter. These colors are selected with reference to the traffic light colors.
We have chosen minimal approach in terms of designing the logo of the app representing less clutter. These colors are selected with reference to the traffic light colors.
The color deep blue is used to represent the dark mode which leads to battery efficiency and it is appealing to the eyes.
The color deep blue is used to represent the dark mode which leads to battery efficiency and it is appealing to the eyes.
HEX 2BC97A
HEX 2BC97A
RGB 40, 201 , 122
RGB 40, 201 , 122
HEX E21919
HEX E21919
RGB 262, 25 , 25
RGB 262, 25 , 25
HEX FC9B2A
HEX FC9B2A
RGB 252, 155 , 92
RGB 252, 155 , 92
HEX 081842
HEX 081842
RGB 8, 24 , 66
RGB 8, 24 , 66
HEX FFFFFF
HEX FFFFFF
RGB 255, 255 , 255
RGB 255, 255 , 255
Feature Analysis
Feature Analysis
Quick ride / Bla Bla cars
Quick ride / Bla Bla cars
Features
Features
Offer ride / Find ride
Offer ride / Find ride
Travel Preferences
Travel Preferences
Referrals
Referrals
Ease of Payment
Ease of Payment
Google Maps
Google Maps
Features
Features
Real time traffic information
Real time traffic information
Route Planning for walking, biking, driving
Route Planning for walking, biking, driving
Location Sharing
Location Sharing
Commute
Commute
M Parivahan
M Parivahan
Features
Features
RC Info
RC Info
Search Challan
Search Challan
Search DL with DOB
Search DL with DOB
Pay Tax, RC registration
Pay Tax, RC registration
DigiLocker
DigiLocker
Features
Features
Range of Official Certificates
Range of Official Certificates
Access official certificates and documents
Access official certificates and documents
Documents are issued directly by the registered issuers
Documents are issued directly by the registered issuers
Share Documents online
Share Documents online
Usage Analysis
Usage Analysis
Gaps Identified
Gaps Identified
"
People are using different applications for navigation, real time traffic alerts, parking spot, car pooling, soothing music.
People are using different applications for navigation, real time traffic alerts, parking spot, car pooling, soothing music.
"
Too many applications drain the device battery for user
Too many applications drain the device battery for user
"
Lack of automated technique that can impact road rage negatively.
Lack of automated technique that can impact road rage negatively.
Information Architecture
Information Architecture
User Flow
User Flow
Unique Features
Unique Features
Through research and findings we formulated working on the features for our way buddy
Through research and findings we formulated working on the features for our way buddy
"
Emergency services like Fire & Ambulance
Emergency services like Fire & Ambulance
"
Motivate people to follow traffic rules
Motivate people to follow traffic rules
"
Car Pool
Car Pool
"
Increasing accessibility for various users
Increasing accessibility for various users
"
Automated soothing music to reduce stress & anxiety
Automated soothing music to reduce stress & anxiety
"
One Stop Solution for all traffic related problems
One Stop Solution for all traffic related problems
"
Increasing Accessibility for various users
Increasing Accessibility for various users
"
Compile Data for GPS & News feed for Traffic Updates
Compile Data for GPS & News feed for Traffic Updates
"
Parking slot booking
Parking slot booking
User Flow
User Flow
Let's connect
Let's connect
Let's connect
Have a new project or just say hi? Feel
free to
Have a new project or just say hi? Feel
free to
@
2026
Rahul B